{"id":2021,"date":"2025-04-23T21:50:37","date_gmt":"2025-04-23T21:50:37","guid":{"rendered":"https:\/\/portal135.com.br\/?p=2021"},"modified":"2025-04-23T21:50:37","modified_gmt":"2025-04-23T21:50:37","slug":"o-boticario-promove-camarote-do-boti-na-praia-no-rio-de-janeiro","status":"publish","type":"post","link":"https:\/\/portal135.com.br\/?p=2021","title":{"rendered":"O Botic\u00e1rio promove \u201cCamarote do Boti na praia\u201d no Rio de Janeiro"},"content":{"rendered":"\n<p>Conte\u00fado Original | <strong><a href=\"https:\/\/nextpop.com.br\/o-boticario-promove-camarote-do-boti-na-praia-no-rio-de-janeiro\/\" data-type=\"link\" data-id=\"https:\/\/nextpop.com.br\/o-boticario-promove-camarote-do-boti-na-praia-no-rio-de-janeiro\/\">Nextpop<\/a><\/strong><\/p>\n\n\n\n<p>O&nbsp;<strong>Botic\u00e1rio&nbsp;<\/strong>lan\u00e7a mais uma iniciativa in\u00e9dita que transforma a vibra\u00e7\u00e3o coletiva dos f\u00e3s em uma experi\u00eancia \u00fanica e exclusiva. Pela primeira vez, a marca convida consumidores de todo o Brasil a co-criarem na a\u00e7\u00e3o&nbsp;<strong>\u201cCamarote do Boti na praia\u201d<\/strong>, que acontecer\u00e1 no dia 3 de maio, em um espa\u00e7o exclusivo na praia de Copacabana, no Rio de Janeiro, inspirado nas fragr\u00e2ncias marcantes de EGEO Red e EGEO Bomb Black.<\/p>\n\n\n\n<p>Com a participa\u00e7\u00e3o na divulga\u00e7\u00e3o de<strong>&nbsp;Lorelay Fox<\/strong>, youtuber, palestrante, drag queen, e reconhecida por trazer conte\u00fados das fanfics \u2013 hist\u00f3rias fict\u00edcias na internet criadas por f\u00e3s \u2013, a a\u00e7\u00e3o conta com din\u00e2mica do concurso cultural completo, cujas inscri\u00e7\u00f5es estar\u00e3o abertas entre os dias 19 e 27 de abril no site oficial do<a href=\"https:\/\/boticario.com.br\/camarote-do-boti\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Camarote Boti<\/a>.\n\nPara participar, os interessados devem preencher um formul\u00e1rio que vai al\u00e9m do b\u00e1sico: os consumidores precisar\u00e3o usar sua criatividade para escrever a sua fanfic original e que mencione um dos produtos da marca EGEO na hist\u00f3ria, al\u00e9m de trazer sua autenticidade para contar sobre o que tornaria a participa\u00e7\u00e3o no camarote do Boti inesquec\u00edvel. As sugest\u00f5es criadas pelos consumidores ser\u00e3o insumos para construir toda a din\u00e2mica e ambienta\u00e7\u00e3o da ativa\u00e7\u00e3o, o que caracteriza o vi\u00e9s in\u00e9dito de co-cria\u00e7\u00e3o.\n&nbsp;<\/p>\n\n\n\n<p>Cinco participantes ser\u00e3o selecionados para viver essa experi\u00eancia de perto, garantindo uma viagem para o Rio de Janeiro, que oferecer\u00e1 um evento com vista privilegiada da praia de Copacabana, m\u00fasica, drinks e momentos de beleza com Quem Disse, Berenice?. Por l\u00e1, a marca ativa mais uma edi\u00e7\u00e3o do&nbsp;<strong>\u201cTrago sua make de volta\u201d<\/strong>, que marcou presen\u00e7a em grandes eventos como o Lollapalooza Brasil 2024 e o carnaval de S\u00e3o Paulo (em parceria com a Heavy House), oferecendo esta\u00e7\u00f5es de retoque de maquiagem para garantir que nenhum look perca o brilho \u2014 do come\u00e7o ao fim da festa.\n\n\u201cPara entregar as melhores experi\u00eancias para nossa comunidade, tomamos escolhas estrat\u00e9gicas baseadas no contexto cultural e que fa\u00e7am sentido com suas paix\u00f5es e desejos. Sabendo do forte v\u00ednculo que os f\u00e3s t\u00eam com seus \u00eddolos, conectamos o concurso com as fanfics, que instigam a criatividade e abrem a oportunidade de constru\u00edrem com a gente. E a amarra\u00e7\u00e3o de toda essa narrativa com o universo da beleza acontece com EGEO e Quem Disse, Berenice? \u2013 duas marcas estrat\u00e9gicas do Grupo Botic\u00e1rio que est\u00e3o na vanguarda das tend\u00eancias de comportamento\u201d, afirma Carolina Carrasco, diretora de branding e comunica\u00e7\u00e3o do&nbsp;<strong>Botic\u00e1rio&nbsp;<\/strong>e&nbsp;<strong>Quem Disse, Berenice?<\/strong>.\n\nA a\u00e7\u00e3o, sob insight criativo liderada pela ag\u00eancia SoWhat, faz parte de uma s\u00e9rie de iniciativas especiais de aproxima\u00e7\u00e3o e relacionamento que a marca vem construindo cada vez mais com a sua comunidade \u2013 os botilovers, como s\u00e3o carinhosamente chamados \u2013 com o objetivo de oferecer experi\u00eancias \u00fanicas e personalizadas.\n\n\u201cEssa j\u00e1 \u00e9 a quinta edi\u00e7\u00e3o do Camarote do Boti \u2014 reflexo direto do sucesso das \u00faltimas a\u00e7\u00f5es que colocamos na rua. Na SoWhat, a gente leva a s\u00e9rio entender o que move as comunidades com quem nos conectamos e os contextos culturais que elas est\u00e3o inseridas. Juntar uma verdade da marca com eventos que s\u00e3o relevantes e \u00fanicos para o brasileiro \u00e9 o que d\u00e1 vida ao nosso jeito agn\u00f3stico de pensar\u201d, afirma Gui Zunttini, Diretor de Cria\u00e7\u00e3o da&nbsp;<strong>SoWhat<\/strong>.\n&nbsp;<\/p>\n\n\n\n<p>O regulamento completo da promo\u00e7\u00e3o est\u00e1 dispon\u00edvel no&nbsp;<a href=\"https:\/\/www.boticario.com.br\/camarote-do-boti\" target=\"_blank\" rel=\"noreferrer noopener\">site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conte\u00fado Original | Nextpop O\u00a0Botic\u00e1rio\u00a0lan\u00e7a mais uma iniciativa in\u00e9dita que transforma a vibra\u00e7\u00e3o coletiva dos f\u00e3s em uma experi\u00eancia \u00fanica e exclusiva. Pela primeira vez, a marca convida consumidores de todo o Brasil a co-criarem na a\u00e7\u00e3o\u00a0\u201cCamarote do Boti na praia\u201d, que acontecer\u00e1 no dia 3 de maio, em um espa\u00e7o exclusivo na praia de [\u2026]<\/p>\n","protected":false},"author":6,"featured_media":2020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Botic\u00e1rio promove \u201cCamarote do Boti na praia\u201d no Rio de Janeiro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portal135.com.br\/?p=2021\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Botic\u00e1rio promove \u201cCamarote do Boti na praia\u201d no Rio de Janeiro\" \/>\n<meta property=\"og:description\" content=\"Conte\u00fado Original | Nextpop O\u00a0Botic\u00e1rio\u00a0lan\u00e7a mais uma iniciativa in\u00e9dita que transforma a vibra\u00e7\u00e3o coletiva dos f\u00e3s em uma experi\u00eancia \u00fanica e exclusiva. Pela primeira vez, a marca convida consumidores de todo o Brasil a co-criarem na a\u00e7\u00e3o\u00a0\u201cCamarote do Boti na praia\u201d, que acontecer\u00e1 no dia 3 de maio, em um espa\u00e7o exclusivo na praia de [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/portal135.com.br\/?p=2021\" \/>\n<meta property=\"og:site_name\" content=\"Portal 135\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T21:50:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/portal135.com.br\/wp-content\/uploads\/2025\/04\/unnamed-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Altair Campos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Altair Campos\" 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